Nobu Hospitality Selects Coyle Hospitality to Launch Quality Assurance Program

February 26, 2019, NYC – Coyle Hospitality Group, the leading provider of customer experience consulting, quality assurance (QA) and mystery shopping, has been chosen by Nobu Hospitality to conduct ongoing evaluations of  their hotels worldwide.

Through on-site evaluations, Coyle will measure brand compliance and quality at Nobu Hotels. Drawing from its global network of 35,000 independent professional evaluators, Coyle will analyze the guest experience at Nobu Hotels around the world.

“Nobu Hotels are synonymous with instinctive design, fine ingredients, a powerful energy and a passion for service,” explained Tim Theofanou, Director, Hotel Experience, Nobu Hotels. “As part of our global expansion, we want to ensure consistency across our brand. Coyle Hospitality’s quarterly evaluations of our properties will allow us to objectively compare our properties as well as drive competition and accountability.”

In addition to assessing the facilities and products, Coyle has developed a bespoke measurement platform based on Nobu Hotel’s brand pillars of service. This platform not only informs Coyle’s QA process, but is also used by Nobu Hotels’ associates as a self-assessment tool and for associate training.

“Nobu is a marquis brand with impeccable standards, and we’re honored they chose Coyle Hospitality for their quality assurance program,” said Jim Coyle, founder and president. “Our goal is to provide actionable feedback they can use to inform their guest experience as they grow their lifestyle brand.”  

Coyle Hospitality will begin its evaluations at eight Nobu Hotels in 2019.

About Nobu Hospitality

Named one of Luxury’s 25 Most Innovative Brands by Robb Report, Nobu Hospitality is ranked among an elite selection of global luxury brands. The natural growth of Nobu Hospitality, built on service, image and reputation, offers the complete spectrum of hotel, restaurant and residence management for unique projects around the world. Founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, with operations spanning five continents, the Nobu brand thrives in the world’s capitals as the ultimate destination lifestyle experience. Nobu Hotels have been awarded an array of accolades, including Hottest New Hotels by CNN Travel, Wallpaper Best Urban Hotel, Top North America Hotel Opening by Luxury Travel Advisor, and Luxury Travel Advisor’s Award of Excellence. The first Nobu Hotel opened in 2013 as a boutique hotel within Caesars Palace Las Vegas, Nobu Hotel City of Dreams Manila opened in 2014, Nobu Hotel Miami Beach in 2016 and the Nobu Ryokan Malibu, Nobu Hotel London Shoreditch, Nobu Hotel Ibiza Bay and Nobu Hotel Palo Alto opened in 2017 and Nobu Hotel Marbella opened in 2018. Nobu Hotels are in development for Barcelona, Riyadh, Los Cabos, Chicago, Toronto, São Paulo, Atlanta, Tel Aviv and Warsaw. Nobu is strategically focused on further expanding its global portfolio of hotels through a solid development pipeline. Follow Nobu on Instagram @NobuHotels

About Coyle Hospitality Group

Founded in 1996, Coyle Hospitality Group is a market leader in designing and implementing mystery shopping, quality benchmarking, brand compliance, and market research programs globally. The company has facilitated over 200,000 evaluations since it began through its worldwide panel of over 35,000 professional evaluators representing its clients’ true customer profiles. Areas of expertise include restaurants, hotels, resorts, cruises, spas, timeshares and other high-touch experiential industries.

© 2023 Coyle Hospitality Group. Reproduction of any material without written authorization is strictly prohibited.

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