Coyle Hospitality Group, a leading market research and quality assurance firm, and WTS International, a world leader in spa management/consulting, have teamed up to provide the industry with ground-breaking research on spa consumer sentiment. The goal was to help spa operators align their programs and offerings to match what guests truly want during these uncertain economic times.
Over 1,300 active spa-goers were surveyed in September 2009 about their buying patterns, spending habits, best spa experiences, and other ‘hot topics’ regarding spas.
