Custom Research
Attitude, Awareness & Usage (AA&U)
We design Brand AA&U studies to quantify levels of, trends and changes over time in consumer perceptions, intentions and behaviors. The insights we deliver allow you to clearly understand why consumers favor your brand, products or categories over your competitive set and how customers progress from awareness, through purchase to loyalty to your brand.
Customer Satisfaction Studies
Insightful customer satisfaction research provides a roadmap to improved performance and allows you to set standards for products or service. We create satisfaction monitoring survey systems that track performance on the critical expectations and requirements of your customers. By examining trends over time, we pinpoint specific actions that will drive loyalty to your brand and lead to increased sales and profit margins.
Employee Engagement Research
Are your frontline employees aware of your brand promise? Are they bought in to your vision and committed to your products, delivering top-notch service and positively impacting the bottom line? A survey of your employees to measure their engagement will help you understand the extent to which your employees are receptive and willing to learn, where training and team-building efforts will pay-off and the extent to which you are managing for success. Your business and your employees are unique and we custom-design research programs with your employees to reflect your specific business needs, goals and objectives.
Hotel Consulting
Asset Management & Owner Advisory Services
Expert financial, facilities and management professionals are available to assist with your revitalization, redevelopment or new construction projects.
Operations & Management Services
Coyle offers comprehensive coverage in all areas of operations.
Offering facilities inspections, QA, mystery shopping and expert third-party financial analysis, we have you covered.
Customer Experience Consulting
Customer Journey Mapping
Identify, prioritize and reinvent your brand’s moments of truth.
Coyle makes the process of developing and refining your journey simple. We begin by aligning with your current initiatives, mission, vision and values seamlessly into your culture.
Customer Service Training
Customized training programs for organizations of all sizes and budgets. From executive and management training to frontline and departmental basics, Coyle develops an approach tailored to a client’s objectives.
Brand Standards Development
Coyle makes the process of developing and refining standards simple. We begin by aligning with your current initiatives, mission, vision and values, fitting standards seamlessly into your culture. Coyle provides you with a measurement program you can actually use to benchmark, coach, and immediately identify areas of brand weakness and strength. The result? Your brand standards… measured your way.
Brand compliance empowers your team to deliver an exceptional and consistent customer experience. This consistency drives predictability and heightens your customer’s expectation of an impeccable experience. Brand awareness and brand loyalty are expanded. Customers more confidently use and refer your products, services or experiences.
Whether you have one location or 500, Coyle has measurement resources in every region of the world to provide relevant brand compliance solutions, customized to your needs. Coyle serves more than 500 clients in more than 90 countries and has been providing brand compliance and quality assurance programs for more than 20 years. Our clients share a commitment to first measure their brand, and then take action. Coyle is the measurement partner these customer-centric frontrunners trust to make them better, stronger, and catapult them as leaders in the industry.
Internal Branding
Coyle provides internal branding strategy and tools combined with a measurement program you can actually use to benchmark, coach, and immediately identify areas of brand weakness and strength.
Use Coyle to develop or refine your company’s core culture, identity and premise to your employees and your customers to ensure all stakeholders consistently convey your core values.
Coyle’s foundation of work with emotionally-driven brands guides a “head and heart” philosophy that ensures brands are leveraging important emotional drivers that keep customers loyal.
Coyle helps brands with the following:
- Service Models
- Brand Pillars
- Internal brand promise articulation and communication
- Culture Guides
- Brand Standards manuals
- Standard Operating Procedures (SOPs)
- And more…
