Tag Archive for: Brand Management

Social Networking Not Enough for Good Customer Service

Jim Coyle, March 5, 2010, Blog, Brand Management, Guest Experience, Marketing, 0

In the last few weeks, I’ve posted articles exalting social media and its impact on your company. We’ve seen...

Establish Brand Image in Online Media

Jim Coyle, March 3, 2010, Blog, Brand Management, Marketing, 0

Brands are not tangible. According to Mahesh Murthy in this WSJ article, they exist in “the hearts and minds...

Brand Assessment of Toyota

Jim Coyle, February 19, 2010, Blog, Brand Management, Customer Loyalty, Service Recovery, 0

Toyota is being criticized for being slow to respond to problems found in several popular car models. While slow...

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