A thought provoking interview with author of Supercorp: How Vanguard Companies Create Innovation, Profits, Growth and Social Good. This Harvard Business School Q&A dives into the emerging concept/business model of the purpose-driven company, which are vanguard companies who care as much about creating value for society as they do about the value created for shareholders and employees.
Take a look at the P&G example, where the company created a non-profit out of their water purifying powder after realizing that is was not commercially viable. Talk about turning a failure into a success!
Read the article here