Social Media Trends in the Hospitality Industry

Coyle Hospitality Group and partner First Merchant Services (FMS), a leading provider of free point of sale (POS) systems, are pleased to announce the release of a new 2012 research report, “Social Media Trends in the Hospitality Industry.” With the social media and digital marketing environment constantly changing, how are your competitors addressing social media and how are they using these new tools to interact with their customers? What social media tools are the most popular? And what are some of the challenges hospitality companies are facing today? The 2012 report explores the ways in which social media is being used by leading restaurant and hotel companies and examines the results of integrating these platforms into their marketing initiatives. The following is a sampling of our findings:

More than 50% of respondents plan to increase the amount of time and resources dedicated to social media within the next 12 months
44% of respondents have a dedicated social media person on staff
86% of respondents use social media for Sales & Marketing activities
While 89% of respondents use Facebook, only 17% use deal sharing websites such as Groupon
63% of respondents use social media to improve customer loyalty, while only 49% use it to try and increase sales

Click here to download your free copy of the 2012 report, “Social Media in the Hospitality Industry.”

Coyle Hospitality Group

Founded in 1996, Coyle Hospitality Group is a market leader providing mystery shopping services, industry benchmarking data, and market research to the hospitality industry, including hotels, resorts, restaurants, cruises, spas, timeshares, sports stadiums, and venues. Coyle utilizes a professional network of over 6,000 evaluators, serving markets both large and small, worldwide. Coyle’s hospitality experts provide unparalleled service and tailor-made programs to accommodate the nuances of each client’s brand. With Coyle’s objective and actionable reports, proprietary market research, and industry benchmarks, Coyle conveys the complete story behind each customer experience using colorful insight and meaningful analysis, recognizing that every detail counts.

About First Merchant Services

First Merchant Services, a strategic sales partner of Harbortouch, offers free touch-screen point of sale (POS) systems and free electronic cash registers (ECR) with fully integrated credit card processing to retail and hospitality merchants. Establishing a merchant account is easy with First Merchant Services.

For more information regarding Coyle research or programs, please contact us at 212-629-2083 ext. 106 or request information online.