If you are an owner, operator or investor in hotels you have likely had decisions to make about spas: whether to include one, how large it should be, how many treatment rooms to include, whether or not to outsource…the list goes on. PKF Consulting USA has provided valuable insight to assist in all decisions regarding hotel spas in their Trends® in the Hotel Spa Industry 2011 Edition, in which Coyle Hospitality Group has been featured, providing insights into attracting new spa clients to hotel spas based on insights from Coyle’s 2011 Global Spa Report.
In PKF’s report, you will find financial data gathered from hotel spas answering questions such as: Which types of spas (small or large, urban or resort) fared better throughout the economic downturn and beginning of the recovery? “Overall, 2010 did not see a recovery in hotel spas, but some categories did fare better than others,” reports Andrea Foster, Vice President and National Director of Spa Consulting for PKF Consulting USA. What was the revenue per treatment room amongst urban or resort spas? What should we expect for 2011 and beyond? Foster adds, “The recovery of hotel spas is shown to lag the recovery of occupancy, food and beverage revenue, and average daily rate. As we enter a period of “healthier” times for the lodging industry in 2012 and beyond, we see indicators that hotel spas will lead the pace of revenue growth.” Also find valuable data from SpaFinder’s Susie Ellis and the International Spa Association.
Available for purchase, this report, which Coyle is proud to be a part of, is a must-have for anyone trying to make sense of trends in the hotel spa industry.
