Valuing Luxury

Steve Carli managing director at the Zig Chicago office mentions the need for staff to impress guests in this recent article in the NY Times about opening the new Elysian Hotel.  He explains that luxury seekers value and pay for unique experiences.  The goal at Elysian is for their staff to create remarkable experiences for each guest.

We have had several posts about the importance of “Wowing” guest and giving them an unforgettable experience, and I think as the economy starts to recover, the businesses that make this a priority will be the ones that see the turnaround fastest.  Meeting expectations is not enough for customers to find value from their current dollar.

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