This New York Times travel article highlights the great strides economy hotel properties have made in upgrading their interiors,...
Tag Archive for: Customer Loyalty
A customer is not a prey you can poach
Jim Coyle, , Blog, Customer Loyalty, Guest Experience, Service Recovery, 0The fact that economies are volatile is no surprise to any of us anymore While the hospitality industry took...
This Reuters article describes how chains have targeted promotions to previously loyal Hilton customers after Hilton increased its number...
Survey Says Loyalty Programs Must Get Personal
Jeff Gurtman, , The Company, Customer Loyalty, Guest Experience, Marketing, Service Recovery, 0In a new study, “Giving Customer Voice More Volume,” conducted by the CMO Council and sponsored by Satmetrix, they...
Brand Assessment of Toyota
Jim Coyle, , Blog, Brand Management, Customer Loyalty, Service Recovery, 0Toyota is being criticized for being slow to respond to problems found in several popular car models. While slow...
Toyota’s Plan to Repair Its Public Image
Jim Coyle, , The Company, Company Values, Customer Loyalty, Service Recovery, 0We have all heard about Toyota’s recent mass recall of 12 different vehicle models. Recently, I was driving my...
Build Your Customer Experience Roadmap
Jim Coyle, , Blog, Customer Loyalty, Marketing, Service Quality, 0What makes one brand more desirable than another? Bruce Temkin’s Forbes article provides the answer: better brands obsess about...
Connecting the Dots Around The Customer: It’s the CMO’s Responsibility
Jim Coyle, , Blog, Customer Loyalty, Marketing, 0David Cooperstein, writing for Forbes, says marketing executives must go beyond simply overseeing marketing programs. They must “own” the...
Fortune 500 Companies Using Social Media to Reach Customers
Jim Coyle, , Blog, Customer Loyalty, Marketing, 0Utilizing online media sites to promote brand awareness seems obvious by now. As Monica Ginsburg shows in this Crain’s article,...
