As the definition of Web 2.0 continues to evolve at a breakneck pace, companies across all industries, including the...
Tag Archive for: Marketing
Diamonds in the Census Mine
Jim Coyle, , The Staff, Guest Experience, Guest Satisfaction, Marketing, 0In Diamonds in the Data Mine, Gary Loveman’s (CEO of Harrah’s Entertainment) quintessential article about customer relationship management (CRM),...
Social Networking Not Enough for Good Customer Service
Jim Coyle, , Blog, Brand Management, Guest Experience, Marketing, 0In the last few weeks, I’ve posted articles exalting social media and its impact on your company. We’ve seen...
Survey Says Loyalty Programs Must Get Personal
Jeff Gurtman, , The Company, Customer Loyalty, Guest Experience, Marketing, Service Recovery, 0In a new study, “Giving Customer Voice More Volume,” conducted by the CMO Council and sponsored by Satmetrix, they...
Brands are not tangible. According to Mahesh Murthy in this WSJ article, they exist in “the hearts and minds...
Ford CEO: 14 Lessons in Leadership &
Jeff Gurtman, , The Company, Guest Experience, Leadership, Marketing, 0What makes a great leader? In this article by Glen Gilmore about his observations of Ford Motor Company CEO,...
Build Your Customer Experience Roadmap
Jim Coyle, , Blog, Customer Loyalty, Marketing, Service Quality, 0What makes one brand more desirable than another? Bruce Temkin’s Forbes article provides the answer: better brands obsess about...
Connecting the Dots Around The Customer: It’s the CMO’s Responsibility
Jim Coyle, , Blog, Customer Loyalty, Marketing, 0David Cooperstein, writing for Forbes, says marketing executives must go beyond simply overseeing marketing programs. They must “own” the...
Fortune 500 Companies Using Social Media to Reach Customers
Jim Coyle, , Blog, Customer Loyalty, Marketing, 0Utilizing online media sites to promote brand awareness seems obvious by now. As Monica Ginsburg shows in this Crain’s article,...
