Upgrading the Economy Experience

This New York Times travel article highlights the great strides economy hotel properties have made in upgrading their interiors, particularly in bedding and design.  As we learned in Coyle Hospitality Group’s recent study, Bed & Bedding and Décor & Ambiance were both among the top ten factors mentioned during recounts of great hotel experiences across all segments.  Coyle has also recently published another piece that dives further into the bed & bedding and bathroom elements of the guestroom and will soon publish a targeted piece for the economy sector.

In the New York Times article, brands such as Red Roof Inn, Super 8, Motel 6 and Holiday Inn are highlighted for the improvements they have made including upgraded bedding, chic design changes and bathroom upgrades.  As pointed out in the article, the economic recession has enabled travelers to ‘upgrade’ their accommodations at the same or similar price as previously afforded on a lower tier hotel.  Additionally, the additions of new brands such as NYLO Hotels and Aloft pressured the economy properties to make a change.

The article states that the prices are a bit higher at the renovated properties but that consumers have been positively responding to the changes.  Additionally, it speculates that when the time comes to transition back to economy hotels from the reduced rate upper tier hotels, that it will be much easier.

Guestroom comfort consistently comes up as a top priority for travelers.  It seemed inevitable that economy properties would make modifications to improve the product and, therefore the guest experience.  While business and leisure travelers are forced to make cuts in travel spending, it is good to know that economy hotels are endeavoring to make the guest experience as positive as possible.

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