Why has hotel dining gotten so much better over the last 10 years? The main reason is that hotel...
Author Archive for: Jim Coyle
How Quality Assurance Will Put Your Hotel Company Ahead of the Competition
Jim Coyle, , Blog, Hotels & Resorts, 0Smith Travel Research (“STR”), a leading hotel financial performance firm, forecasts that US hotel supply will increase by 1...
10 Things You Need to Know About Becoming a Professional Mystery Shoper
Jim Coyle, , Blog, The Company, The Staff, 3Utilize these tips – and learn from any potential mistakes – to offer the best possible mystery shopping services...
What is Mystery Shopping? Mystery shopping is the process of measuring and recording specific elements of the customer experience...
Tips from a Mystery Wine Shopper: An Open Letter to Restaurateurs Who Sell Wine
Jim Coyle, , Blog, Restaurants & Bars, 0Think a mystery wine shopper – or any customer – is going to take any chances on your hand-picked...
Concept and Menu Research for Popular NYC Restaurant
Jim Coyle, , Case Studies, Marketing Research Case Studies, Restaurant & Bar Case Studies, 0Client: Successful New York City multi-unit restauranteur Challenge: Client was looking to expand a particular concept nationwide. However, reviews on social...


















