Think a mystery wine shopper – or any customer – is going to take any chances on your hand-picked...
Author Archive for: Jim Coyle
Concept and Menu Research for Popular NYC Restaurant
Jim Coyle, , Case Studies, Marketing Research Case Studies, Restaurant & Bar Case Studies, 0Client: Successful New York City multi-unit restauranteur Challenge: Client was looking to expand a particular concept nationwide. However, reviews on social...
Key Satisfaction Drivers for Cruise Line Passengers
Jim Coyle, , Case Studies, Cruise Case Studies, 0Cruise lines get a LOT of feedback. On a seven-day cruise, a typical guest would interact with over 40...
In your next staff meeting, take a lesson from Big Data. Hint: Personalized service matters.
Jim Coyle, , Blog, Hotels & Resorts, Marketing Research, Restaurants & Bars, 3When people call our restaurants and book rooms at our hotels, they would be less likely to cancel if...
Making a Hotel Company’s Rebranding and Standards Development Process Easy
Jim Coyle, , Hotel & Resort Case Studies, 0A growing lifestyle hotel company had reached critical mass and undertook several initiatives to first create a brand, and...
Do You Have Your Own Internal Brand Inspectors?
Jim Coyle, , Brand Compliance Case Studies, Hotel & Resort Case Studies, 0A mid-sized full service hotel chain was using its own internal management to conduct the hotel brand quality...
Improving On-Premise Beverage Sales Through Incentive Mystery Shopping
Jim Coyle, , Marketing Research Case Studies, 0A leading beverage company needed a boost in sales for one of its products. They were doing well in...





















