Cruise lines get a LOT of feedback. On a seven-day cruise, a typical guest would interact with over 40...
Author Archive for: Jim Coyle
In your next staff meeting, take a lesson from Big Data. Hint: Personalized service matters.
Jim Coyle, , Blog, Hotels & Resorts, Marketing Research, Restaurants & Bars, 3When people call our restaurants and book rooms at our hotels, they would be less likely to cancel if...
Making a Hotel Company’s Rebranding and Standards Development Process Easy
Jim Coyle, , Hotel & Resort Case Studies, 0A growing lifestyle hotel company had reached critical mass and undertook several initiatives to first create a brand, and...
Do You Have Your Own Internal Brand Inspectors?
Jim Coyle, , Brand Compliance Case Studies, Hotel & Resort Case Studies, 0A mid-sized full service hotel chain was using its own internal management to conduct the hotel brand quality...
Improving On-Premise Beverage Sales Through Incentive Mystery Shopping
Jim Coyle, , Marketing Research Case Studies, 0A leading beverage company needed a boost in sales for one of its products. They were doing well in...
We all get that relationship between the chef and waitstaff is at times, well, tenuous. Relationships with owners and...
A very busy restaurant bar’s beverage costs was 27%, a full 5% points above what was budgeted. The owners...
Hotel Company’s Ad Campaigns are Undermined by Non-Compliant Franchisees
Jim Coyle, , Brand Compliance Case Studies, 0An international hotel company put a brand-wide initiative in place upgrading some of the breakfast features and hard goods...
Client Discovers Their Target Customers Are More Loyal to a Competitor
Jim Coyle, , Marketing Research Case Studies, 0A cruise line was doing pretty well with a prized demographic, affluent empty-nest cruisers, but their own market research...

















