In the current economic climate, what gets a consumer to try a particular spa they have not been to...
Author Archive for: Jeff Gurtman
We all know that advertisements are supposed to increase sales. The question is, how effective they are. In a...
This New York Times travel article highlights the great strides economy hotel properties have made in upgrading their interiors,...
Coyle has been asked to present spa consumer research at the Global Spa Summit in Istanbul from May 16-20. ...
My car dealership recently sent me a survey after a service visit for which I had not been paired...
This New York Times travel article highlights the great strides economy hotel properties have made in upgrading their interiors,...
This article about the recent McKinsey survey demonstrates the misalignment of fostering company strengths and execution of company training...
This Forbes article about Bayer AG’s system for encouraging and using employee suggestions to innovate the company, demonstrates how...
Fortune recently launched their ‘World’s Most Admired Companies’ survey. In the survey, Fortune asked businesspeople to vote for the...
In a new study, “Giving Customer Voice More Volume,” conducted by the CMO Council and sponsored by Satmetrix, they...
