So, you won the battle to get the guest to your spa, got them through the reservation process and...
Author Archive for: Jeff Gurtman
In order to best analyze the product mentions in both best and worst spa experiences. We broke down the...
Issues relative to ‘People’ or staff members came up 62% of the time when guests were recounting their worst...
Despite all the complex moving parts and customization involved in marketing and sales, eventually, a guest walks into the...
OK, so you have done the hard work of advertising the spa and of course we have learned that...
We asked respondents of Coyle’s Global Spa Survey how trustworthy they found various methods of ‘social networking’. As indicated...
As we have seen more often with the current economy, some spas are giving things away with the hope...
In the current economic climate, what gets a consumer to try a particular spa they have not been to...
We all know that advertisements are supposed to increase sales. The question is, how effective they are. In a...
This New York Times travel article highlights the great strides economy hotel properties have made in upgrading their interiors,...
