There was a time when many spa professionals would not have considered online booking for their spa. Scheduling supply/demand...
Author Archive for: Jeff Gurtman
In our Global Spa Survey, we asked consumers what websites they currently use to seek spa information. Respondents were...
In Coyle’s Global Spa Survey, we presented respondents with six advertisements. All had the same background image but contained...
Price came up as a mention for best spa experiences a paltry 8% of the time. Reasons provided included...
Have you used Groupon yet? Or perhaps one of their competitors like Living Social? Or maybe you have enlisted...
In the Global Spa Survey, Coyle asked respondents if they would be comfortable receiving follow-up from a spa post-visit...
So, you won the battle to get the guest to your spa, got them through the reservation process and...
In order to best analyze the product mentions in both best and worst spa experiences. We broke down the...
Issues relative to ‘People’ or staff members came up 62% of the time when guests were recounting their worst...
Despite all the complex moving parts and customization involved in marketing and sales, eventually, a guest walks into the...
