OK, so you have done the hard work of advertising the spa and of course we have learned that...
Author Archive for: Jeff Gurtman
We asked respondents of Coyle’s Global Spa Survey how trustworthy they found various methods of ‘social networking’. As indicated...
As we have seen more often with the current economy, some spas are giving things away with the hope...
In the current economic climate, what gets a consumer to try a particular spa they have not been to...
We all know that advertisements are supposed to increase sales. The question is, how effective they are. In a...
This New York Times travel article highlights the great strides economy hotel properties have made in upgrading their interiors,...
Coyle has been asked to present spa consumer research at the Global Spa Summit in Istanbul from May 16-20. ...
My car dealership recently sent me a survey after a service visit for which I had not been paired...
Motels Boost the Thread Count
Jeff Gurtman, , The Company, Customer Loyalty, Guest Experience, Guest Satisfaction, Value, 0This New York Times travel article highlights the great strides economy hotel properties have made in upgrading their interiors,...
Building organizational capabilities: McKinsey Global Survey results
Jeff Gurtman, , The Company, Staff Engagement, Training, 0This article about the recent McKinsey survey demonstrates the misalignment of fostering company strengths and execution of company training...
















