The stakes in luxury are different In luxury, what you are really selling is how the guest feels. The...
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Why Great Customer Experience Is an Operational Strategy, Not a Marketing Strategy
Jeff Gurtman, , Blog, 0For years, customer experience was often viewed as a marketing initiative. Brands focused on advertising, messaging, loyalty programs, and...
Guest Satisfaction Surveys vs. Mystery Shopping: Why Leading Brands Use Both
Jeff Gurtman, , Blog, 0The Rise of Customer Feedback Programs Organizations today have more access to customer feedback than at any point in...
For many organizations, the question is simple. Does mystery shopping actually deliver a return on investment? At first glance,...
With multiple mystery shopping companies available, choosing the right partner can feel overwhelming. While many providers offer similar services...
In the restaurant industry, success often comes down to what happens between the moments guests notice. Not the menu....
Guest satisfaction is one of the most important indicators of success in hospitality. Whether it is a hotel, restaurant,...
Luxury hospitality has changed dramatically over the past decade. Today’s guests expect more than beautiful spaces, premium finishes, and...
Luxury used to be easy to define. Marble lobbies, fine dining, high thread count linens, and attentive service were...
In hospitality, things go wrong. Reservations get mixed up. Rooms are not ready. Orders are delayed. A guest request...





















