What makes a hotel stay, restaurant visit, or luxury experience memorable? While service quality, amenities, and convenience all contribute...
Blog
What Drives Luxury Cruise Ratings, Awards, and Guest Loyalty?
Jim Coyle, , Cruises, Guest Satisfaction, 0Awards and rankings have long played an important role in the luxury cruise industry. Recognition from travel publications, industry...
Protecting the Promise in Luxury Hospitality and Retail
Jeff Gurtman, , Hotel & Resort Case Studies, 0The stakes in luxury are different In luxury, what you are really selling is how the guest feels. The...
Why Great Customer Experience Is an Operational Strategy, Not a Marketing Strategy
Jeff Gurtman, , Research Reports, 0For years, customer experience was often viewed as a marketing initiative. Brands focused on advertising, messaging, loyalty programs, and...
Guest Satisfaction Surveys vs. Mystery Shopping: Why Leading Brands Use Both
Jeff Gurtman, , Guest Satisfaction, 0The Rise of Customer Feedback Programs Organizations today have more access to customer feedback than at any point in...





















