Cruise ships have long served as testing grounds for new guest experiences. Over the years, cruise lines have introduced...
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What Drives Luxury Cruise Ratings, Awards, and Guest Loyalty?
Jim Coyle, , Blog, Cruises, Guest Satisfaction, 0Awards and rankings have long played an important role in the luxury cruise industry. Recognition from travel publications, industry...
Protecting the Promise in Luxury Hospitality and Retail
Jeff Gurtman, , Case Studies, Hotel & Resort Case Studies, Sales & Marketing Case Studies, 0The stakes in luxury are different In luxury, what you are really selling is how the guest feels. The...
Why Great Customer Experience Is an Operational Strategy, Not a Marketing Strategy
Jeff Gurtman, , Blog, 0For years, customer experience was often viewed as a marketing initiative. Brands focused on advertising, messaging, loyalty programs, and...
Guest Satisfaction Surveys vs. Mystery Shopping: Why Leading Brands Use Both
Jeff Gurtman, , Blog, 0The Rise of Customer Feedback Programs Organizations today have more access to customer feedback than at any point in...
For many organizations, the question is simple. Does mystery shopping actually deliver a return on investment? At first glance,...





















