Price came up as a mention for best spa experiences a paltry 8% of the time. Reasons provided included...
Author Archive for: Jeff Gurtman
Have you used Groupon yet? Or perhaps one of their competitors like Living Social? Or maybe you have enlisted...
In the Global Spa Survey, Coyle asked respondents if they would be comfortable receiving follow-up from a spa post-visit...
So, you won the battle to get the guest to your spa, got them through the reservation process and...
4 Key Components to a Well-Received Spa: Is Your Spa ‘Product’ Helping or Hurting Your Business
Jeff Gurtman, , Blog, Spas, 0In order to best analyze the product mentions in both best and worst spa experiences. We broke down the...
Issues relative to ‘People’ or staff members came up 62% of the time when guests were recounting their worst...
Despite all the complex moving parts and customization involved in marketing and sales, eventually, a guest walks into the...
OK, so you have done the hard work of advertising the spa and of course we have learned that...
We asked respondents of Coyle’s Global Spa Survey how trustworthy they found various methods of ‘social networking’. As indicated...
As we have seen more often with the current economy, some spas are giving things away with the hope...