A mid-sized full service hotel chain was using its own internal management to conduct the hotel brand quality...
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Improving On-Premise Beverage Sales Through Incentive Mystery Shopping
Jim Coyle, , Marketing Research Case Studies, 0A leading beverage company needed a boost in sales for one of its products. They were doing well in...
We all get that relationship between the chef and waitstaff is at times, well, tenuous. Relationships with owners and...
A very busy restaurant bar’s beverage costs was 27%, a full 5% points above what was budgeted. The owners...
Hotel Company’s Ad Campaigns are Undermined by Non-Compliant Franchisees
Jim Coyle, , Brand Compliance Case Studies, 0An international hotel company put a brand-wide initiative in place upgrading some of the breakfast features and hard goods...
Client Discovers Their Target Customers Are More Loyal to a Competitor
Jim Coyle, , Marketing Research Case Studies, 0A cruise line was doing pretty well with a prized demographic, affluent empty-nest cruisers, but their own market research...
A luxury apartment company’s sales team had a closing rate that was going down, while the number of leads...
Spa Company Wants to Score Well With Major Rating Services
Jim Coyle, , Spa & Wellness Case Studies, 0luxury spa company wanted to make sure they were prepared for the unannounced inspections they got each year...
A major international cruise line was experiencing a new but steady increase in Brazilian travelers for several of its...
Upscale Restaurant Company Wants Industry Benchmarks While Remaining Unique
Jim Coyle, , Restaurant & Bar Case Studies, 0A multi-national restaurant company has spent millions of dollars annually being best in class in learning and development. ...



















